Lattice — Pricing without flinching · Lesson 3
Classroom/ Pricing without flinching/ Lesson 3 — The flinch test
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The flinch test

Lesson 4 of 12 · Module 2
Video · 12m Instructor — Sana Okafor +20 points on completion Transcript available

The flinch test is a one-question exercise: say your new price out loud, to the next person you'd ask for money. If they flinch, the price is right; if you flinch, the price is right. If neither of you flinches, the price is too low — and that's most of you, most of the time.

Practice — Write your number, then say it out loud

Post your number in the lesson discussion. You'll earn 5 points and unlock the next lesson early.

What we actually do in this lesson

We'll walk through three creators who raised prices in the last 90 days, what they expected to happen, and what actually happened. Two raised by 30%, one doubled. None lost a customer they wanted to keep. The pattern is consistent enough that you can plan around it.

Why this lesson is gated by a post

Lesson 5 is participation-gated. You'll unlock it the moment you post your number in the discussion — your future self needs the receipt, and your future students need the example. This isn't busywork; it's the shape of the cohort.