CPM
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Day-in-the-life Reel featuring product hero
Briefed · Apr 14
Drafting · Apr 17
In review · Apr 22
Approved
Posted
Invoiced
Paid
Archived
Brief
A 30–45s vertical Reel showing one morning in your kitchen using the new ceramic skillet. We want the viewer to feel that they could pull this off too — relaxed, real, not over-styled.
- Hero shot: the pan in use, at least 8 seconds of cumulative screen time.
- Spoken note: mention the heat retention or the non-stick claim once, in your own words.
- Caption: begin with the hook, end with a soft CTA to the launch page.
- Required: #summerwithacme · @acme · #partner
Do not mention: any third-party retailer; specific competitor cookware; medical or dietary claims; “the best” as a superlative.
Custom fields
Brand colorway
Sage green hero pan
Aspect ratio
9:16 only
Audio
Trending or original — not copyrighted
Disclosure
“Paid partnership with Acme”
Draft v3 · uploaded Apr 22, 16:14
Maria delivered a revised cut with the longer hero shot and the corrected hashtag stack. Comments thread below.
reel-v3.mp4 · 28 MB
PS
Priya SharmaApr 21 · 11:04
v2 looked great overall — could you extend the hero pan shot at 0:18 by ~3s? It cuts too fast off the product.
MH
@mariaharrisApr 21 · 19:32
Got it. Also fixing the hashtag stack — I had #summerwacme by accident. Resubmitting tonight.
MH
@mariaharrisApr 22 · 16:14
v3 uploaded. Hero shot now 0:14–0:21 (7s). Hashtag stack corrected. Caption hook attached as a separate note.
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