Hearth — Membership & Patronage styleguide

Steady support from the people who already love your work.

01 · Color

A warm, paper-toned canvas. Terracotta calls action; moss highlights the recommended tier. Status colors stay quiet — this isn’t a funnel.

Terracotta / 500
#B2552B
Terracotta / 600
#8E3F1B
Moss / Tier accent
#2F6B5A
Ink
#2A1E15
Paper
#FBF7F1
Cream
#F5EFE4
Active Green
#1E8B68
Needs Attention
#C28021

02 · Type

A humanist serif for editorial moments and tier names; Inter for the app and tabular numerals on prices and next-charge dates.

Display 56
Know what you’ll make next month.
H1 36
Become a patron of Maren’s studio.
H2 26
The Workshop tier · $12 / month
H3 18 sans
Next charge · March 1
H4 14 sans
Tier perks
Body 17 serif
Patrons get the monthly working file, an early cut of each piece, and a quiet corner in the studio channel. Pause anytime — we’ll be here.
Small 13 sans
Pause skips your next cycle without losing access. We’d rather you stay than leave.
Mono 13
MRR $4,128 · 312 patrons · M3 retention 72%

03 · Buttons

04 · Form fields

The name on the card you’ll pledge with.
That card was declined — try another or check your bank.
Patrons read this right after they pledge. Keep it personal.
Either works. Patrons see the exact next-charge date everywhere.
3 gentle retries, no shaming — downgrade only after.

05 · Cards

Studio listener
A friendly amount that keeps things going.
$3/month
  • Studio newsletter, twice a month
  • Patron-only thanks in each post
  • The good feeling of helping
Workshop patron
Most patrons start here. Recommended.
$12/month
  • Everything in Studio listener
  • Working files for every monthly piece
  • Members-only channel access
  • Quarterly behind-the-scenes call
Active
Workshop patron
Sasha Park · joined Aug 14, 2025
Next charge
March 1, 2026 · $12.00
MK
Maren Kohler
Workshop patron · $12 / mo
Next charge Mar 1 · $12.00
Active
JB
Julian Brewster
Studio listener · $3 / mo
Paused until April 12
Paused

06 · Pills & chips

Active Card needs attention Paused 🔒 Locked · Workshop tier Workshop Monthly Refunded
All patrons New this month Lapsed Annual Workshop tier

07 · Nav chrome

Maren’s studio · Patrons
$4,128 MRR

08 · Voice

Warm. Relational. Unhurried.

Patrons aren’t users to convert — they’re people who chose to back the work. Hearth speaks like a friend who runs the studio: honest about money, gracious about leaving, never urgent.

We say

“Pause anytime — we’ll be here when you’re ready.”

We don’t say

“Are you SURE you want to leave?? You’ll lose everything!”

We say

“Your next charge is March 1. $12.00 to keep the studio going.”

We don’t say

“Limited-time exclusive offer! Upgrade NOW before tier closes!”