Quire — Brand & UI styleguide

Write to your readers, get paid by your readers, and own the list forever.

01 · Color

Paper canvas. Near-black ink for the writing. One restrained teal as the author-customizable accent — everything else is reserved for status.

Paper
#F8F6F1
Ink
#14110D
Ink / 700
#3A352E
Line / 100
#E8E3D7
Teal / Accent
#0F4F47
Subscribed
#1B7A4F
Deliverability warn
#B57A1A
Destructive only
#B23A32

02 · Type

Source Serif Pro for reading and headlines; Inter for UI chrome and tabular numerals on analytics.

Display 56
The writing is the hero. Chrome recedes.
H1 38
A field guide to writing on the open web.
H2 26
Why deliverability is a feature
H3 20
Issue 47 · February 24
Eyebrow 12
Paid · subscribers only
Body 18
A post should feel as good in the inbox as it does on the web. Generous measure, comfortable line-height, and no chrome between you and the words.
Small 13 sans
1,284 paid subscribers · net +42 this week.
Tabular num 14
MRR $4,128.00 · ARR $49,536 · CTR 18.6%

03 · Buttons

04 · Form fields

What lands in the inbox. Aim for under 60 characters.
That doesn’t look like a valid email — we’ll authenticate this domain.
Shown after the subject line in the inbox preview pane.
Server-side gated — no client tricks.
RFC 8058 compliant. Required for major mailbox providers.

05 · Cards

Issue 47 · Feb 24

The four blues, and the one that fought back

February’s edition came down to a colour-mix problem — the fourth blue refused to read true under the studio light. Here’s what I did about it, and why the failed version is the one I’d send a printer.

7 min read · 1,284 sent · 31% click-rate to the working files

Paid subscription

Read the rest with a Quire subscription

Twice-monthly long posts, the full archive, and the working files for each edition.

  • All paid posts in full
  • Every back-issue, ad-free
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$8/month or $72/year

06 · Pills & chips

Free Subscribed Bounced Complained Imported SPF / DKIM / DMARC pass
All Free Paid Founding Lapsed High-engagement

07 · Publication chrome

The Slow Press

Notes from a Berlin printmaking studio — twice a month, by Maren Kohler.

08 · Voice

Writerly. Clear. Ownership-forward.

Quire respects words. We talk about the writing, the list, and the money in plain terms — and we’re calm about the messy parts of email instead of pretending they don’t exist.

We say

“Your list. Your revenue. Export anytime.”

We don’t say

“Unlock the full power of your audience monetization stack.”

We say

“Two bounced. One complaint. Here’s why, and what to do.”

We don’t say

“Don’t worry about deliverability — we handle it!”