P
Personal CRM
A quiet journal for staying close to the people you love.

Color tokens

Linen#F5EFE3
Linen 2#EBE4D2
Ink 900#1F1B14
Ink 500#7A6F5E
Amber#C68B3E
Amber soft#F4E6CF
Sage#7C9577
Sage soft#E2EBDC
Coffee#5B4733
Rule#DDD3BD
Gray soft#E4DDCB
Paper#FFFFFF

Type ramp

Display / serif
Hye-jin Park
40 / 400 / DM Serif
H1 / serif
Good morning, Lila.
26 / 600 / Source Serif
H2 / serif
Inner · 8 of 10
19 / 600 / Source Serif
H3 / serif
Sam — 11 weeks since you last spoke.
16 / 600 / Source Serif
Body / sans
Called Dad for ten minutes — he’s finishing the Gabriel García Márquez I sent in March and re-reading the chapter on the long walk to the river.
15 / 400 / Inter
Italic / serif
She cares about: Maya's recital, the move to Lisbon, the marathon in April.
14 / 400 / Source italic
Small / sans
Last spoke 6 days ago · cadence weekly
13 / 400 / Inter
Mono / cadence
11 weeks · 04 / 18 / 2026 · 8 of 10
13 / 400 / mono tabular

Buttons

Avatars & photo portraits

HP AT MR JK

Status & pills

Close On the back burner No cadence Weekly · 4 days ago Monthly · 7 weeks ago Inner Close Wider Plus

Mood & conversation type

Warm Heavy Quick Catch-up
Call Text In-person Marco Polo Other

Forms

First and last; last is optional.

Whisper cards

Sam — 11 weeks since you last spoke.
On the back burner · weekly cadence
It's Wednesday — your weekly call with your mom.
Ritual · 8:00am Pacific
Dad's birthday is Friday — Apr 18.
5 days out · he likes a handwritten card

Cadence rings

4dof weekly
Close · Mom
11wpast weekly
Back burner · Sam
—no cadence
No cadence · Mira

Person card & circle section

Inner 8 of 10
Your dearest few.
Hye-jin (Mom)
Weekly · 4 days ago
Mira Park-Ribeiro
Weekly · 2 days ago
Sam Holloway
Weekly · 11 weeks ago
Dad (Won-ho)
Weekly · 6 days ago

Memory card

Hye-jin (Mom)
"Told her about Maya's school play; she's mailing a card to the teacher this week."
Warm Call · 22 min
Apr 14
Sam Holloway
"Sam's mom passed in February — I didn't know. Sending a card and asking what he needs."
Heavy Text · 4 messages
Apr 12

Rituals

First Sunday call with Mom Last Apr 7
Mailed birthday card to Dad Annual · 11 months ago
Wednesday morning text to Sam Last Apr 17

Settings list

Morning whisper time
A single nudge at the time you choose. Hard cap two per day.
7:45 am
Birthday whispers
7 days ahead, again on the morning of.
Year in review
A scrollable recap, once a year, on a date you choose.
Sep 14 · birthday

Alerts & toast

Inner is full at 10.
Move someone to Close to make room. The constraint is the point.
Memory saved with Hye-jin.
Cadence reset to 7 days. Closing the notebook.
Memory saved

Empty state

Start with one person.
The journal grows with you. Add your mother, your oldest friend, or the mentor who said the thing you remember.

Bottom bar & capture FAB

People
Today
Memories

Hand-drawn underline (a Moleskine motif)

Adaeze Okoro
Used once per page, never as decoration.