Marketplaces & operations

Freight Load Board

A regional load board where shippers post truckloads, carriers bid or book instantly, and both sides track and rate the run.

Full planning bundle — BRAND, MRD, BRD, PRD, DESIGN
Branded styleguide — typography, color, components
5 previewable mockups

Cloning copies the full plan into a new project you own — edit it freely.

Inside the bundle

Styleguide and mockups

A look at the brand palette and screen-level mockups that ship with this plan. Cloning copies all of them into your project.

Mockups

Style guide

Styleguide

What this blueprint gives you

The “modern load board for a region or commodity” model: shippers post truckloads with rate, equipment, and pickup window; carriers search the board, bid or book instantly, and track the run on a shared timeline. Both sides rate each other after delivery so a real reputation system replaces the old phone-based grapevine.

Five planning documents (BRAND, MRD, BRD, PRD, DESIGN) at senior depth, covering posting flows, carrier vetting, rate cards, ELD signals, dispute handling, and the operational reality of moving freight.

Planning documents

Preview the plan

Each blueprint includes the senior-level planning files. These cards show the opening text before you clone the full bundle.

Brand Guidelines Document

BRAND.md

Preview

BRAND — Freight Load Board One line A load board where ratings are real, the rate is the rate, and the load is moving by tomorrow. Who it speaks to Small to mid fleet carriers (1–50 trucks) and shippers (small manufacturers, food producers, regional distributors) within a focused region or commodity. They've used the big national boards, hated the spam and the phantom loads, and want one place where the trust is real and the cycle from posting to delivery is fast. Voice & tone Dispatcher direct.

Design Specification Document

DESIGN.md

Preview

DESIGN — Freight Load Board Information architecture Two primary surfaces by account type: Carrier app: Board (search), My loads, Messages, Profile, Payments. Shipper app: My loads (post + manage), Bids, Shipments, Carriers, Messages, Settings. Shipment record: the unit of work — both sides see the same timeline, paperwork, and messaging. Public profile pages: carrier and shipper profiles with rating, completed load count, commodities/equipment, region. Key screens & layout Carrier board: dense

Market Requirements Document

MRD.md

Preview

MRD — Freight Load Board The problem Small carriers and small shippers move 70% of regional freight in the U.S., and they coordinate on national boards plus phone calls plus text threads. The boards are noisy with double brokered loads, the contact info is bait for sales calls, and there's no shared record of who's reliable. A carrier wastes a morning chasing a load that doesn't exist; a shipper rebooks because their carrier ghosted. The phone grapevine reputation system is decades old and uneve

Business Requirements Document

BRD.md

Preview

BRD — Freight Load Board Business outcomes 1. Take rate on transacted loads. Optional — we may charge a flat per booking fee or a percentage; the design accommodates both. 2. Active carrier base. Liquidity drives shipper retention; carrier retention drives liquidity. This is the flywheel. 3. Reputation depth. % of carriers and shippers with =10 rated loads — the moat against new competitors. 4. Booked to posted ratio. % of posted loads booked within a target window — the operational health metri

Product Requirements Document

PRD.md

Preview

PRD — Freight Load Board Phase 0 — Identity & verification Account types: carrier , shipper , brokerage (labeled), dispatcher (sub role under carrier). Carrier verification: MC/USDOT lookup against FMCSA; authority active; insurance certificate upload; W 9. Shipper verification: business identity check (EIN + address); credit reference (optional but visible in rating). Brokerage verification: MC broker authority + bond. Profile pages: name, region, equipment (carrier), commodities (both), public