Brand Guidelines Document
BRAND.md
BRAND — Launch & Discovery Board One line The place a community goes every day to see what just shipped — and to launch your own. Who it speaks to Makers who need a launch moment and early users, and curious enthusiasts who want to see what's new in a domain they love before anyone else. A niche crowd that values being early and being fair. Voice & tone Energetic but credible. Celebratory about shipping, skeptical of hype and vote rigging. Maker respecting. Launching is vulnerable; the tone is s