Brand Guidelines Document
BRAND.md
BRAND — Short Stay Rental Marketplace One line Book a place to stay, or earn from the one you have — with money and trust handled. Who it speaks to Guests who want a real place (not a hotel) for a few nights, and hosts who want to earn from a space without running a hospitality business. Both are wary: guests fear scams and dirty listings; hosts fear damage and non payment. The brand's job is to make both feel safe enough to transact. Voice & tone Reassuring and concrete. "Your money is held unt