Brand Guidelines Document
BRAND.md
BRAND — Live Auction One line The auction house that takes collectibles seriously — without the velvet rope. Who it speaks to Marcus is 38, deals in estate watches and limited sneakers through a one man consignment operation. He sources privately — estates, enthusiast closures, collector liquidations — and sells publicly through timed windows where the price is set by the room, not by him. He has learned, the hard way, that a marketplace that treats a Patek the same as a vintage coffee mug is a