Relationship journaling

Personal CRM

A gentle, journal-feeling app that keeps you in touch with friends, family, and your wider circle — reminders, notes, and an honest "you haven't talked to Sam in 11 weeks" nudge.

Full planning bundle — BRAND, MRD, BRD, PRD, DESIGN
Branded styleguide — typography, color, components
5 previewable mockups

Cloning copies the full plan into a new project you own — edit it freely.

Inside the bundle

Styleguide and mockups

A look at the brand palette and screen-level mockups that ship with this plan. Cloning copies all of them into your project.

Mockups

Style guide

Styleguide

What this blueprint gives you

A consumer relationship journal — not a sales CRM. Lila and her twelve closest people, organized into Inner, Close, and Wider circles, each with a target cadence she chose herself. When the rhythm slips, the app says so in one warm line: “Sam — 11 weeks.” No streaks, no scores, no leaderboards. The relationship is the point; the app is the margin notes.

The journal, not the pipeline

Every person is a page. The page holds the last conversation, the things they care about (their daughter’s recital, the move to Lisbon, the marathon in April), the rituals you’ve built (first Sunday phone call, a birthday card mailed, not texted), and the gentle cadence you’d like to keep. The page never reads as a record; it reads as a remembering.

Five planning documents at senior-team depth

BRAND defines the voice (warm, intimate, second-person, never gamified). MRD sizes the consumer-CRM category against the long history of failed pipelines-for-friends. BRD lays out the freemium-to-Plus economics with one honest pricing tier. PRD scopes the v1 around Five Screens — People, Person, Today, Quick Capture, Memories — with explicit non-goals. DESIGN sets the linen canvas, the amber-and-sage status pair, and the type voice that keeps the product a journal.

Five mockups that show the soul

A people grid that opens with photos, not avatars-with-initials. A person detail page that reads like a Moleskine spread. A Today screen that asks for three reach-outs, never five. A quick-capture sheet that turns “had lunch with Mara, she’s hiring” into a saved memory in two taps. A memories timeline that lets you scroll a year of small moments without ever feeling like a feed.

Restrained on purpose

No streaks. No “relationship score”. No automated birthday texts written by AI. No exports of your friends to a marketing tool. The product has one job — help you not drift — and refuses to be more than that.

What you clone

A fully scoped consumer relationship journal with brand, market, business, product, and design artifacts; a styleguide with every component shipped across the mockups; and the five screens above rendered at production polish. The HTML fragments are the visual contract you’d hand to engineering on day one.

Group

Productivity

Preview the plan

Each blueprint includes the senior-level planning files. These cards show the opening text before you clone the full bundle.

Brand Guidelines Document

BRAND.md

Preview

BRAND — Personal CRM One line The journal that helps you not drift from the people you love. Who it speaks to Lila Park, 31, a product designer in Brooklyn with a five year old daughter, two siblings she calls only on Lunar New Year, three close friends scattered between San Francisco and Berlin, an aging father in Tucson, and a mentor from her first job who once said something she has never forgotten. She is intentional, reads Susan Cain on a slow morning, keeps a paper journal in her bag, and

Design Specification Document

DESIGN.md

Preview

DESIGN — Personal CRM Information architecture Five primary surfaces. Today, People, Person, Quick Capture, Memories. There is no settings ocean; preferences live one level below the avatar. Bottom navigation, three items. Today (center, the default), People (left), Memories (right). The floating capture button sits above the bar, slightly elevated. Person is reached from People; Quick Capture is reached from any screen. No tabs inside a screen. A page either is itself or it opens into another p

Market Requirements Document

MRD.md

Preview

MRD — Personal CRM Market summary There are roughly 90 million U.S. adults between 28 and 50 who self identify as feeling further from their close friends and family than they did five years ago — a number that has been corroborated in every major loneliness survey since 2018 and that the U.S. Surgeon General's 2023 advisory turned into a policy talking point. Lila is one of them. She is not lonely in the clinical sense; she has a partner, a kid, three close friends she'd call in a crisis. She i

Business Requirements Document

BRD.md

Preview

BRD — Personal CRM Business model A pure consumer subscription. The product is single player by default with an optional household tier. There is no marketplace, no commission, no ad surface, and no data resale — three of these (ads, resale, network mining) are not just absent from the roadmap; they are explicitly refused in the brand document, which makes them refused in the business model. The journal earns its money on willingness to pay for an emotionally valuable tool that earns its place a

Product Requirements Document

PRD.md

Preview

PRD — Personal CRM Product summary A consumer journal for staying close to the people you love. The user keeps a small ledger of people — their face, their last conversation, what they care about, the rhythm they'd like to keep — and the product gently whispers when a relationship has drifted past that rhythm. Two tap capture preserves what happened in a conversation. A Memories timeline lets the user scroll a year of small moments without the product ever feeling like a feed. The journal ships