Brand Guidelines Document
BRAND.md
BRAND — Team Chat & Channels One line Where a team's conversation lives — organized, searchable, and fast. Who it speaks to Teams and communities that have outgrown email and group DMs: startups, departments, open source projects, niche communities. They want focused channels, durable history, and conversation they can find later. Voice & tone Calm and operational. Chat is utility; the brand is unobtrusive and precise. Focus protective. We talk about reducing noise (threads, notifications you co