Brand Guidelines Document
BRAND.md
BRAND — Community & Courses Platform One line One membership, one login: a focused community plus the courses that go with it. Who it speaks to Course creators, coaches, and operators who are tired of duct taping a forum, a course host, an email list, and a chat app. They want members in one place, returning daily , and not churning the month after they binge the videos. Voice & tone Operator practical. We talk retention, DAU, completion rate — not "transformational journeys". Warm but no fluff.