Creator economy & analytics

Influencer Campaign Tracker

Brand-side workflow to brief creators, track deliverables, capture posted content, and measure cost per impression — without enterprise creator-platform pricing.

Full planning bundle — BRAND, MRD, BRD, PRD, DESIGN
Branded styleguide — typography, color, components
4 previewable mockups

Cloning copies the full plan into a new project you own — edit it freely.

Inside the bundle

Styleguide and mockups

A look at the brand palette and screen-level mockups that ship with this plan. Cloning copies all of them into your project.

Mockups

Style guide

Styleguide

What this blueprint gives you

The brand-side operations layer for an influencer program in one ownable plan. The marketing team briefs creators, tracks deliverables through draft → approval → posted → invoiced, captures the posted content (link + screenshot) with reach numbers, computes cost per impression and cost per engagement, and exports a clean report per campaign.

Five planning documents (BRAND, MRD, BRD, PRD, DESIGN) at senior-team depth, covering creator CRM, deliverable lifecycle, content capture, measurement, and finance.

Planning documents

Preview the plan

Each blueprint includes the senior-level planning files. These cards show the opening text before you clone the full bundle.

Brand Guidelines Document

BRAND.md

Preview

BRAND — Influencer Campaign Tracker One line The campaign tracker for the brand running influencer work without the enterprise platform tax. Who it speaks to In house brand marketers, social leads, and small agencies running 5–80 creator partnerships per quarter. People who already know who they want to work with — they just need the operations system: briefs out, deliverables in, posts captured, invoices paid, results reported. Not interested in $50,000/year licenses with a salesperson on top.

Design Specification Document

DESIGN.md

Preview

DESIGN — Influencer Campaign Tracker Information architecture Brand workspace: Today (what is due, what is in review), Campaigns (active + archived), Creators (CRM), Reports, Finance (invoices, exports), Settings (brand, templates, integrations). Campaign: Overview (goal, budget, dates, blended metrics), Deliverables (kanban + table), Brief library, Notes, Report. Deliverable: Brief, Drafts + comments, Post capture (permalink + screenshot + reach), Invoice + payment, Audit. Creator (CRM): profil

Market Requirements Document

MRD.md

Preview

MRD — Influencer Campaign Tracker The problem A brand running a real influencer program ends up with a spreadsheet of creators, a Google Doc of briefs, a folder of approved drafts, a Notion page of deliverable statuses, a separate spreadsheet of invoices, and screenshots scattered in Slack — and no single number to bring to the marketing leader about cost per impression. Enterprise creator marketing platforms exist, but at a price point and complexity that only makes sense for the largest spend

Business Requirements Document

BRD.md

Preview

BRD — Influencer Campaign Tracker Business outcomes 1. Operational throughput. Number of creators and deliverables a manager can run without burning out — the practical reason to adopt. 2. Measurement quality. % of campaigns with complete CPM and CPE numbers; % of posts captured with permalink + screenshot + reach. 3. Finance hygiene. Every paid invoice reconciles back to an approved and posted deliverable. 4. Reporting confidence. Marketing leaders cite the report in budget reviews; agencies us

Product Requirements Document

PRD.md

Preview

PRD — Influencer Campaign Tracker Phase 0 — Foundations Auth + roles: owner , manager , viewer per workspace; agencies can have multiple workspaces. Workspace shell: brand name, logo, color, time zone, currency, agency parent (optional), default brief template. Creator CRM: handle(s) per platform, tier (e.g., nano / micro / mid / macro), default comp rate, payment terms, contact info, notes, tags (themes, geography). Acceptance: an owner creates a workspace, imports 12 creators from CSV, and tag